About the Chamber

The Norco Area Chamber of Commerce and Visitors Center is a nonprofit association of businesses in and around Norco, California. The Chamber works to enhance and improve the business climate in the Norco Area by promoting local businesses to the general public and other businesses, protecting the rights of businesses, and assisting businesses to improve their sales and profits. A volunteer board of directors governs the Chamber, along with our professional office manager who runs the day-to-day operations.

Creating relationships is one of the most valuable ways to grow your business. NACC provides a variety of opportunities for you to make new contacts and strengthen existing ones.

We Have a “NACC” for business!

Monthly luncheons – Join us the third Wednesday of each month for lunches featuring speakers providing educational and motivational information.

Business referral luncheons – The first Wednesday of each month, NACC Networkers meet at member restaurants to learn more about each other’s businesses and share leads.

Mixers – After-Hours Roundups, held the second Wednesday of each month, are all about networking in a fun, relaxed atmosphere. Be sure to bring lots of business cards, and come meet new business friends. Want to host a Roundup? Give us a call.

Grand openings & ribbon cuttings – A great way to show your support for new businesses in town, and a great place to mingle with other businesses and potential customers.

Marketing & promotion – NACC offers various ways for members to enhance their marketing and promotion programs, all included with your annual membership investment:

Economic Development Advisory Council – NACC participates on the City of Norco EDAC, which focuses on growth and sustainability for the business community, and sits on its Business Enhancement and Hospitality subcommittees.

Community events & parades participation – Through participation in local events, raising awareness and/or funds to support members’ causes, promoting its members at community events, having a float in the city’s parades or a booth at the fair, NACC works to promote its members while supporting the community as a whole. Shop Norco! Buy Chamber!

Visitors Center – The NACC office is the official Visitors Center for the City of Norco. Be sure your company’s information is available for visitors – bring it to the NACC office.

For additional information on how the Chamber can help your business, visit the NACC website at www.norcoareachamber.org.

Chamber Business Showcase

Family, Community, Civic & Nonprofit Organizations

Norco/Eastvale Rotary
Gary DeFraene
P.O. Box 7065
Norco, CA 92860
(951) 291-7116

Property Management

Century Property Management
Wanda Crowson
1261 Sixth St., #4
Norco, CA 92860
(951) 712-8332

Real Estate Services & Realtors

Chaparral Partners, LLC
Carol West
1240 E. Ontario Ave., Ste. 102-306
Corona, CA 92881
(951) 371-9657

Larry Kleasner — Realty One Group
Larry Kleasner
1260 Corona Pointe Ct. Ste. 102
Corona, CA 92879
(951) 833-1119

Service is my #1 Priority There’s No Substitute For Real Estate Sales Experience A Norco resident for over 25 years servicing the Norco/Corona/Riverside areas in residential real estate needs. Please call, I would be happy to assist you.

Restaurants — Bar & Grill

The Hot Dog Shoppe
Pierre Reyad
510 Hidden Valley Pkwy., Ste. 104
Corona, CA 92879
(951) 898-8702

The Hot Dog Shoppe is a small, family owned bar and restaurant located in Corona, CA. Home of the Homewrecker Challenge, over 250 different gourmet hot dogs, dozens of delicious sides and fries, as well as 14 rotating beer taps.

Destination Norco

Norco Annual Events
— Fire & Ice Chili Cook Off & Craft Beer Festival (Febuary)
— Vietnam Veterans Anniversary Ceremony (March)
— State of the City Address (March)
— Lake Norconian 5k Run / Walk (April)
— George Ingalls Remembrance Day (April)
— Norco Horseweek (April)
— Friends of Norco Hills Ranch Tour (May)
— Memorial Day Remembrance (May)
— 4th of July Extravaganza (July)
— NACC Installation & Awards Dinner (July)
— National Day of the American Cowboy (July)
— National Night Out (August)
— Norco Fair / Labor Day Parade (August–September)
— Miss Norco Pageants (September)
— First Responder Appreciation Luncheon (October)
— Veterans Day Ceremony (November)
— Pearl Harbor Day (December)
— Parade of Lights & Christmas Festival (December)

For more information about the Memorial or to purchase military bricks to be installed in the Circle of Honor, please visit www.norco.ca.us or call (951) 270-5632.

Things to do

Brunswick Classic Lanes Bowling
1800 Hamner Ave., Norco • (951) 734-8410

Hidden Valley Golf Club
10 Clubhouse Dr., Norco • (951) 737-1010

Norco Batting Cages
847 Sixth St., Norco • (951) 272-4466

Mike Raahauge Shooting Enterprises
14995 River Rd., Corona • (951) 735-7981

Stacy Turner Stables & Riding School
1490 Corona Ave., Norco • (951) 736-9869

S&D Horseback Riding
4886 California Ave., Norco • (909) 645-1270

Western Trails Horseback Riding
4203 Corona Ave., Norco • (951) 403-1290


Howard Johnson Norco
1695 Hamner Ave., Norco • (951) 278-8886

Fairfield Inn & Suites
3441 Hamner Ave., Norco • (951) 340-4500

Holiday Inn Express & Suites
1550 Circle City Dr., Corona • (951) 479-4000

Hampton Inn Norco/Corona North
1530 Hamner Ave., Norco • (951) 279-1111


Norco College
Norco College is a two-year public institution of higher education that serves approximately 13,000 students annually in the diverse communities of Corona, Eastvale, Norco, La Sierra, and Jurupa Valley. We provide foundational skills and pathways to transfer, career and technical education, certificates and degrees. Norco College creates opportunities to transform the lives of our students, our community and its workforce for the dynamic challenges of tomorrow.

The Corona-Norco Unified School District serves more than 53,000 students in the diverse communities of Corona, Norco, and Eastvale. With 50 schools, CNUSD is the largest school district in the Riverside and San Bernardino counties, and the tenth largest district in California. CNUSD offers students an unparalleled opportunity for educational growth to prepare them today and into their future.

CNUSD offers a variety of programs targeted to students of all levels and capabilities. Career Technical Education (CTE) prepares youth for a wide range of high-wage, high-skill, and high-demand careers

Students with an interest in Science, Technology, Engineering and Mathematics are challenged through the STEM program. The program is available at our intermediate schools and two high schools, with the Eastvale STEM Academy opening in the 2018 – 2019 school year.

Important Phone Numbers

Important City Numbers

Animal Control/Shelter — (951) 737-8972

Business License — (951) 270-5679

City Clerk — (951) 270-5623

Fire Administration
(951) 737-8097

George Ingalls Equestrian Event Center Rentals
(951) 270-5659

Human Resources
(951) 270-5655

Parks & Recreation
(951) 270-5632

Public Works Field Operations
(951) 270-5607

Riley Gymnasium
(951) 270-5606

Senior Center
(951) 270-5647

Sheriff Non-Emergency Dispatch
(951) 776-1099

Youth Programs
(951) 272-1619

Youth & Adult Sports
(951) 270-5632

(951) 736-5000

(800) 795-7887

Norco Area Chamber of Commerce
(951) 737-6222

Norco Library
(951) 735-5329

Just a Few of Norco’s Community Organizations

American Legion
(951) 371-9108

Big Paws Canine Foundation Inc.
(909) 754-1135

Horsetown USA Hall of Fame
(951) 371-4402

Kiwanis Club
(951) 278-2640

Lake Norconian Club Foundation
(951) 768-8802

Leaps & Bounds Pediatric Therapy Inc.
(951) 340-0431

Lions Club of Norco
(951) 371-8445

Miss Norco Pageants
(951) 741-5523

NDR Therapeutic Riding Center at No Drama Ranch
(951) 283-3967

Norco Area Chamber of Commerce
(951) 737-6222

Norco Horsemen’s Association
(951) 768-5733

Norco Mounted Posse
(951) 371-1204

Norco Knights of Columbus
(818) 894-3996

Norco Rotary Club
(951) 735-1457

Norco Valley Lions
(951) 371-8445

(951) 734-5081

United Way Corona/Norco
(951) 736-0620

Veterans Honoring Veterans
(706) 535-8523

YMCA of Norco/Corona
(951) 736-9622

2nd Chances Rescue
(909) 631-9682

Just a Few of Our Local Horse Groups

Grace Fellowship Church Horse Association
(951) 789-0303

Norco Horsemen’s Association
(951) 768-5733

Norco Mounted Posse
(951) 371-1204

Renegade Riders
(951) 734-8789

Saddle Sore Riders
(951) 737-4867

So Cal Miniature Horse Club
(951) 218-5185

United States Pony Club
(951) 734-4694

Paradise on a Half Acre

Norco Paradise on a Half Acre

The first true community to be developed in the Norco Valley was known as “Citrus Belt” in 1909. Prior to this, the future Horse Town USA was home to scattered alfalfa farmers, cattle ranchers, coyotes, rabbits and rattle snakes.

Prospective homeowners were told with a bit of hard work, they too could turn a 10-acre piece rock-hard land into a paradise by cashing in on the citrus boom just like Corona to the south. Unfortunately, the valley was prone to frost and the Santa Ana Winds; what lemon or orange trees didn’t freeze got knocked flat by gale-force winds.

But, the early pioneers banded together, didn’t give up and began to plant seasonal crops such as berries, potatoes and others that were cultivated before the frost season and too low to the ground to be blown over.

In 1920, Rex Clark purchased the struggling community and in 1923 renamed it “Norco”. His goal was not to simply create an agricultural suburb of Corona, but, a stand-alone township with a vibrant downtown complete with general store, restaurants, movie theater and other

shops, surrounded by small-lot weekend getaway homes, followed by ranches and farms producing grapes, berries, lettuce and hogs.

But, very quickly it became clear that Norco’s future rested with chickens;

seems the climate was perfect and the industry thrived.

The early and very tough residents banded together to build the community and took on floods, drought, bad

roads and eventually became famous for their “Norco Spirit.”

Clark’s plan for a downtown were derailed when he opted to pour millions into the famed Norconian Resort that ran smack into the Great Depression buzzsaw. With the collapse of the California poultry market in the 1930s, the community of Norco was brought to its knees and barely alive by 1941. Then, Uncle Sam saved the day by sending the U.S. Navy to the rescue in the form of a major naval hospital.

This “ship that never sails” took over the Norconian grounds and within five years employed hundreds and saved the town. After the war, many a sailor and Marine tired of the winters in middle America stayed in Southern California and the greatest building boom in United States history began – but, not in Norco.

Clark stuck to his guns that a man needed one place on this earth where “he could care for his family with his own two hands on his own plot of dirt.” He refused to improve roads and water facilities, thus stopping cold efforts by developers to build “cracker box, rat cages” in Norco. His dream to stay rural got a big boost by equestrians zoned out of Orange County who flocked to Norco and decided to take a stand in the exact spirit of “the Alamo.”

Cowboys banded with chicken farmers and resisted all efforts to “citify” Norco and eventually against all odds incorporated themselves in 1964 to protect their rural lifestyle; then they fought like cats and dogs on exactly how that should be accomplished.

For the next two decades, residents punched, kicked and yelled trying to figure out how best to protect their increasingly endangered rural lifestyle. By the time the freeway came through in 1989, Norco residents knew who they were: a large-lot, equestrian- and animal-friendly community and woe to any developer who wanted to cut up a half acre.

Today, Norco is known as Horse Town USA and is a patch of green and open space in the middle of a sea of concrete communities, nice communities, but, concrete nevertheless.

Welcome to one of the last southern California locations where folks can still find their own piece of paradise on a half-acre of land.

Shopping and Dining

Restaurants & Taverns

— American Legion Post 328
— Black Horse Tavern
— Bob’s Big Boy
— Don Luisa’s Mexican Grill
— Flavorful Coffee & Smoothies
— Jimmy John’s Gourmet Sandwiches
— Maverick Saloon
— McDonald’s
— Pizza Corral
— Polly’s Pies
— Rancho Taco Shop
— Sixth Street Deli
— Slam Dunk Sports Bar
— Sports Nut Pizza
— The Hot Dog Shoppe
— Sons of Liberty Aleworks Norco’s only microbrewery!

Unique Shopping & Boutiques

— Birdie Boutique
— Dixie Lee’s Boutique
— Everything Boutique
— Inland Vet Supply
— Thrifty Horse


Definitions Salon & Spa
2395 Hammer Ave., Ste. 1 • (951) 371-3410

Extensions of Beauty
1774 Fourth St. • (951) 247-1597

Penny Morgan’s Hair Concepts/Doo It Up Salon
1670 Hammer Ave., #1 • (707) 315-3598