“Catering to Member Values offering Relevant Networking Content, Products and Services”
Print publications are making a comeback in a big way. What has become a major contributor to this increased interest is multi-faceted to include wide ranging technology developments over the years. A major shift has taken the advertising marketplace by storm with the biggest contributor to this shift being tech based. Through education businesses have now begun to realign their marketing budgets in search of better choices for improving their marketing ROI. For chambers to remain relevant to their member base in utilizing a printed networking tool, they too, the chambers, have also begun to realign as to what they consider as relevant networking values with hopes to retain their member’s interest in their printed format being part of their annual non-dues revenue.